On the 5th of May 2018, at Jesse hotels, Awka in Anambra state, i spoke on the topic, “The power of personal branding” at the Gathering of Mentors Awka invasion.
From the dictionary, a brand has to do with name, symbol and logo. The dictionary meaning of brand has nothing to do with brand in real life, is just the basic meaning that will help you to start. In real life, brand has a different meaning and here is the definition of BRAND in the world of business. BRAND is an idea that is discovered and developed, through consistent efforts, with a high level of discipline and commitment. Coca-Cola and Google became a brand and household name, because they were committed and consistent.
Everyone is a brand, you know why; there is no exact person like you anywhere in the world. This is to tell you, how amazing our God is. GOD is a brand, Jesus Christ was a brand, I am a brand and you are also brand.
Some are undercover brand, some are brand in making, and some are already a brand, while some are undiscovered brand. Don’t live your life around people’s opinion; build your brand and business from your own opinion. There is a great joy, in knowing that you the owner of something that is trending everywhere. Many entrepreneurs work hard building a business but only few builds a brand. If your business is not a brand is a commodity.
A brand is power; business that isn’t a brand is just busy-ness. Many entrepreneurs become entrepreneurs simply to make money, only few came in to make a difference. Is important you ask yourself this question, why are mine in this business?
Don’t allow people to think twice, trying to figure out what you are into. Let everything you do, speak of who you are and where you are going.
The way some companies do showcase their colours and logo everywhere, because they do not want you to think twice of what they are into. Core branders will make you jealous and envy; they will make you to get tired of seeing their logo everywhere. If you want to have your own personal brand, don’t be afraid of rejection. We have so many talented and lonely smart guys. Most of them do not have the courage and zeal to ask a girl for a date, those are the people who are smart and intelligent but lacks the ability to communicate their ideas to the right people.
7: WAYS TO PERSONALIZE YOUR BRAND:
1: GIVE A NAME TO YOUR BRAND: Do not rush to choose a name, because is a name the entire world will know you with. Don’t use a name that is too long, depending, the kind of business you are into. If you deal on business that sells eatable items, please choose a name that is very short and simple to pronounce. (Make sure a child can pronounce it). If you want to open a charitable organization, for example, don’t use your own name, except if you are famous, but if is a personal business, you are free to go ahead with your own name. Choose a name and stick to it, stop changing names all time, it will make you to be losing your audience and customers.
2: DESIGN A LOGO: Don’t use somebody’s logo; design your own unique logo. No matter how creative and attractive another person’s logo is, please don’t use it.
3: DESIGN YOUR OWN BRAND LETTERHEAD WITH YOUR LOGO ON IT:
For official reasons and purposes, always present yourself in a letterhead to any organization or individual that you want to have a deal with. Serious organizations will take your request so serious, if is communicated through letter. If you cannot write, look for someone to do that for you, or pay someone to give you something good and presentable, or pay the person to teach you how to write. Anytime you want to project your business, or seeking for sponsorship, present it in a letter.
4: OPEN A GROUP PAGE ON FACEBOOK AND ALLOW PEOPLE TO POST ON IT: The more they post, the more they belong to the group and the more the name of your brand is becoming familiar to them. Most people till today, do not know why Mark created Facebook. Facebook was created for these two purposes:
- To connect with people, meeting new people and connecting with families and friends. To make money, selling, advertising yourself and your products. Social media is like having the world under your palm. Post often what you are into and how people can purchase it and get it delivered to them. Don’t allow a week to pass without posting one or two information, that has to do with your brand. Don’t waste your subscriptions, posting useless and irrelevant information on your timelines.
- If you want to know how lazy people are, check their timelines on facebook, and if you want to know how sensible and valuable they are, also check their timelines. In real life, before anyone will have any agreement with you, the person will first go to your timeline. Some people can’t accept your friend request, until they go through your timeline. Everyone you see online is your customer. It’s an error in the business world, to have a friend on the internet, without the person knowing what you are into.
5: WRITE DOWN YOUR MISSION STATEMENT AND THE SERVICES YOU OFFER: You may need a business mentor to help you to write these. These are the underground and backbone information that will protect and guide your brand. These are the information, you will present to any company or organization that is after your products and services. This is the DNA information, and it must be protected, if not, your business brand will begin to die. This information is what will give you a clear picture and clear understanding of what you are doing. If possible print it out and paste in a corner in your room and office.
6: GET YOUR BRAND REGISTERED: Get a legal right, and register with human rights, that in charge of human rights in business. You need to register so you can seal up your brand name. Remember that the name is not fully yours, until you get it registered. Most people get disappointed when they discovered that the name they are promoting and using for a very long time is another person’s company name.
7: DO A BUSINESS CARD: Your business card should be a duplicate of you. In designing your business card, make sure there is a graphic image photo that looks like your service on it. You know why? People like information that has photo on it. Don’t leave your house every day without your business card in your pocket, because you don’t know who you will meet on your way. Discern people before giving out your business card, so you don’t waste it.
TAKE NOTE: Attach yourself in a team (organization), use it as a medium to promote your brand. Don’t belong to any organization where you are not allowed to promote your own brand. Don’t let promoting yourself in that organization overshadow your duties in that organization. Joining organizations is another way to promote your brand, because you get to meet new people that will need your service.
You cannot promote your brand alone; Jesus Christ understood the benefit of expanding brand with teamwork and working with people, that is why he selected the twelve disciples. All my life I have not seen anyone that made it in life alone. For example, as a singer, will you sing alone, do the beat alone, sell your music alone, market it yourself, organize shows and give yourself award, without support or help from anyone? That could be frustrating, stressing and confusing. You need people’s support in promoting your brand.
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